There are so many social media management tools available today, it can be hard to decide which one is the best for your business.
I have worked as a social media manager for one of the big e-commerce companies for many years. I need to manage many countries’ social media platforms at the same time. So I had to try out and use many different Social Media Management tools (about 15 different ones) during that time.
To make things a little easier, I will share with you my experience and insights on what are the best social media management tools this year. Each tool has its own unique features, so choose the one that fits your needs the best. Happy managing!
Do you want the quick answer? Sprout Social is the best one.
What Are the Best Social Media Management Tools?
Here are my top picks for the best social media management tools and I’ll go through each one in depth.
1. Sprout Social
Best Social Media Management Software Overall
Sprout Social is the leading social media management and intelligence tool for brands and agencies of all sizes. Their fully integrated platform provides solutions for superior social marketing, customer service, data analysis, social listening and employee advocacy. Sprout Social is trusted by over 16,000 brands and agencies worldwide to deliver the insights that drive real business impact.
With great features like an in-built CRM, support for teams, security and permissions, and mobile apps, Sprout Social is hard to beat. It also integrates with Feedly so you can keep track of your RSS feeds easily.
Social media management is an important aspect of any business, regardless of size. Sprout Social offers a comprehensive platform that makes managing social media easy and efficient.
The automation features save time, while the content marketing insights and social listening tools provide valuable information. The platform interface is designed to be user-friendly, with desktop and mobile versions that are equally effective. Sprout Social is popular among large social media teams, and it offers the support they need to get the job done.
Since Sprout Social is one of the more expensive social media management tools, it has some drawbacks. One is that you can’t compose posts for different platforms in the same text box like you can with SocialBee or Agorapulse.
I also experienced a bit of input lag when I composed new social media posts, and the app had trouble keeping up when I typed quickly.
Top Features
- Unified social inbox: Keep all your messages in one place, from Facebook and Twitter to LinkedIn and Instagram.
- Scheduling tools: Automatically publish content at the best times for your audience.
- Content calendar: Plan your content strategy and see an overview of all your scheduled social media posts.
- Review management: Collect, respond to, and analyze customer reviews on Facebook, Twitter, Instagram, Google+, Yelp, TripAdvisor, and more.
- Keyword monitoring: Monitor brand mentions and competitors’ keywords across social media.
- CRM tools: Grow customer relationships with detailed contact profiles and powerful engagement tracking.
Pricing
Sprout Social has three plans,and offers a free 30-day trial.
The Standard plan, which costs $89/month per user, supports five social media profiles.
The Professional plan starts at $149 per month and provides 10 social media profiles.
The Advanced plan starts at $249 per month.
2. Hootsuite
Best Social Media Management Software for Analytics
Don’t spend hours managing your social media accounts manually–use Hootsuite to do it in a fraction of the time! With Hootsuite, you can easily post updates to all of your social media accounts in one place, track who’s talking about your brand and what they’re saying, monitor your competitors’ social activity, and more.
Best of all, you can see results and analytics for all your social media efforts in one convenient dashboard.
It offers a comprehensive set of features, including analytics, automated publishing, content management, keyword filtering, multi-account management, post scheduling, social media monitoring, hashtag tracking. Hootsuite is an excellent choice for businesses that need to manage a varied array of social media accounts.
Hootsuite is an amazing tool for Social Media Management because it allows you to draft and schedule social media posts for multiple platforms, interact with followers on multiple platforms, get analytics for all connected accounts, and monitor things like hashtags and key words.
But it does have a few drawbacks. First, the reports can be expensive if you want to see detailed analytics. Second, the point system can be frustrating and confusing. Finally, the custom URL shortener can be expensive if you need to use it for a lot of links.
Top Features
- Social media management for over 35 networks
- The ability to monitor trends and news in specific industries
- App directory containing 150 apps
- Advanced reporting capabilities
Pricing
Hootsuite offers four pricing plans based on your needs. Paid plans start from $49 per month to $739 per month. Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.
3. Agorapulse
Agorapulse is the leading social media management platform for businesses and agencies. With over 31,000 customers globally, Agorapulse provides the tools and insights that organizations need to succeed on social media. Launched in 2012, Agorapulse has a team of over 150 people based all over the world.
The platform is used by some of the world’s largest brands, including Coca-Cola, Samsung, Marriott, and many more.
Agorapulse provides the insights and tools that businesses need to listening to customers, engage with them on social media, and measure their success. From detailed reports to real-time metrics, Agorapulse gives organizations the insights they need to make informed decisions about their social media strategy.
With features like social CRM, content management, and workflow automation, Agorapulse is the all-in-one platform that businesses need to manage their social media presence.
Agorapulse offers a lot of features for managing social media profiles, detailed reporting and the ability to listen for mentions and news.
You can also connect all of your profiles for Facebook, Instagram, Twitter, LinkedIn, and more. In addition, you can use the dashboard to see how your profiles are performing, publish content, and respond to comments and messages.
Agorapulse is a great social media management tool with a lot of features, but there are some drawbacks. The steep learning curve can be frustrating for beginners. And Instagram API limitations can make it difficult to manage some accounts.
Top Features
- Get a bird’s-eye view of all your social media accounts in one place
- Plan and publish your posts ahead of time with ease
- Queue up an indefinite number of posts for later publishing
- Automatically publish posts from RSS feeds and blogs
- Keep an eye on what people are saying about you online
- Respond to comments and messages quickly and easily
Pricing
Agorapulse offers a variety of pricing plans depending on the features needed. The Pro plan starts at $99/month and includes 10 social media profiles, 2 users, and unlimited scheduled posts. The Premium plan starts at $249/month and includes 20 social media profiles, 4 users, and other features like assigning and approving posts and sharing calendars. There is also a free trial that lasts for 30 days.
4. Sendible
Sendible is a social media management tool that helps you boost your productivity on social media. With the all-in-one dashboard, you can schedule messages, engage with your audience, and measure your performance across all social media channels.
So you can spend more time doing what you love and less time staring at your phone.
Some of these tools include the Priority Inbox, which lets you read and respond to new posts, comments, and other activity from all your social channels in one place, and the Content Libraries, which allow you to find and share the best-performing relevant content with your audience.
Additionally, Sendible offers in-depth reports for Facebook, Twitter, Instagram, LinkedIn, and more.
It’s one of the few tools that allows users to manage all their social media accounts in one place, as well as schedule posts and track their performance. While other tools may offer some of these features, Sendible is one of the only tools that offers them all in one place.
However,the user interface is not as intuitive as some of the other options on this list, and it can take some time to get used to how everything works.
Top Features
- Stay on top of your community engagement effortlessly
- Detailed and highly customizable reporting
- Easily make tweaks when composing messages
- Quickly adopt changes in social media platforms
Pricing
Sendible offers a range of subscription plans, starting from $29/month to $399/month, the Creator plan which lets you manage 6 social media profiles. If you’re not too sure what you’ll need, you can start with a free 14-day trial to see which plan works best for you.
5. Loomly
If you’re a freelancer, influencer or social media manager, then you know how important it is to have a great content strategy for your social media platforms. Loomly is a cloud-based marketing solution that can help you take your content strategy to the next level.
With Loomly, you can get real-time insights into your marketing performance, automate your publishing schedule, filter content by keywords, manage multiple accounts and more. Plus, with Loomly’s post scheduling feature, you can ensure that your content is always fresh and relevant.
Loomly is a great social media management tool that comes with many features, such as asset management, analytics, and custom branding. It’s also designed for collaboration, which makes it a great tool for businesses and agencies.
What I like about it is that it helps you to schedule and manage posts on multiple platforms simultaneously. You can start with your “base post” and change/update each channel. Loomly also allows you to save hashtags, which can come in handy. Another great feature of Loomly is that you can preview your posts before publishing them. This gives you a good idea of how the post will look on different channels.
Loomly has a few drawbacks: first, their customer support is really bad; second, their reports and analytics require an upgraded plan; and another matter, since they don’t let users post on their Instagram account, this can be a big issue for some users.
Top Features
- Schedule your posts in minutes and collaborate with team members easily
- Keep your social media calendar simple with an easy-to-use workflow
- See how your posts are performing and measure ROI
- Automatically find the best time to post for maximum engagement
Pricing
Loomly offers a 15-day free trial, and you can try it without sharing your credit card information.
Base Plan: $26/mo (2 users)
Standard Plan: $59/mo (6 users)
Advanced Plan: $129/mo (14 users)
Premium Plan: $269/mo (30 users)
Enterprise Plan: Price Request Quote
6. Buffer
Best Social Media Management Software for Budget
Buffer is a multi-purpose social media management software tool. Their intuitive platform is trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
With their suite of products, you can easily publish content, track engagement, measure analytics, create simple landing pages, and collaborate with your team. Plus, world-class support team is always here to help you every step of the way.
Buffer is one of the simplest and most effective social media management tools available. It’s easy to use, allows you to customize your posts for different platforms, and comes with a variety of scheduling options. Buffer is an excellent choice for businesses who want to publish and schedule content in advance.
The app and Chrome extension are fantastic, making it even simpler to post new content and manage your social media presence without disrupting your day too much.
Additionally, Buffer was one of the first social media management tools to allow post scheduling on Instagram, so it is typically among the early movers when new developments arise.
However, Buffer has been known to be glitchy, often not posting content when it’s supposed to. Additionally, the company increased price, while decreasing the number of posts users are allowed to make on their free plan.
Top Features
- Queue up text and images while you browse the web for later sharing.
- Send your tweets at the best time for more exposure.
- View, track, and recycle your top-performing posts.
- Compare your most important metrics with others in your industry.
Pricing
Buffer’s plans start at just $5 per month, and you can try any Buffer plan free for 14 days. There is also a free plan for one user that lets you access three social channels and create 10 scheduled posts.
Essentials: $5/month per channel
Team: $10/month per channel
Agency: $100/month for 10 channels
7. Meet Edgar
Meet Edgar is the social media management software you’ve been dreaming of! This powerful tool is loaded with time-saving features that will keep your social media presence topped up day in and day out. With unique, evergreen content, Meet Edgar is perfect for entrepreneurs who want to make the most of their time. Schedule your posts, automatically recycle your content, and never run out of things to share!
This tool helps you create, schedule, and share content on your social media accounts. With MeetEdgar, you can keep your content library limitless so you never run out of ideas for content to share.
You can also schedule your posts in advance, making it easier for you to manage your social media accounts.
Plus, by using MeetEdgar, you can track your social media account’s performance metrics so you can make informed decisions about what content to post in the future. And finally, by using MeetEdgar, you can grow your audience like never before.
Although MeetEdgar offers some great features, it also has a few drawbacks. For example, the platform only allows you to post to three social media platforms, and you have limited control over the conversations happening on those platforms.
Additionally, posts are added to a library in a randomized order, which can make it difficult to schedule your posts in an efficient way.
Top Features
- Eliminates the need for tedious and time consuming content categorization
- Gathers all of your content for you, from a variety of sources
- Schedules and syndicates your content on a recurring basis, with little to no input from you
- Creates auto variations and recurring posts, so that your social media is always fresh
- Keeps track of your performance history, so you can analyze what’s working and replicate it
Pricing
MeetEdgar offers two main plans, both plans have comparable tools, the Eddie plan restricts you to connecting with only five social networking profiles.
Eddie Monthly Plan: $29.99 per month
Edgar Monthly Plan: $49.99 per month
What is Social Media Management Software?
Social media management software is platform that give users the ability to more effectively manage their social media accounts. Social media management tools can be used to help users with tasks such as scheduling posts, analyzing analytics, andengaging with followers.
How We Choose the Best Social Media Management Services?
When choosing the best social media management tool for your business, it is important to consider your social media goals and the features you need.
Your social media goals
The best tool for you will depend on what type of business you have, how much time you have to devote to managing your social media accounts, and what features are important to you.
Your goal could be anything from increasing brand awareness to generating more leads or sales. Once you know your goal, you can start looking for a tool that will help you achieve it.
The key features you need
Some of the key features to look for include the ability to queue up content, schedule posts in advance, track performance metrics, and recycle content. Additionally, it is important to choose a tool that is easy to use and has a user-friendly interface.
You need a social media management tool that will help you do all of the following:
- Automate your content sharing
- Schedule posts in advance
- Find and share relevant content
- Monitor social media activity
- Analyze your results
- Engage with your audience
The best social media management tools will offer all of these features and more.
Ultimately, the best social media management tool is the one that meets your specific needs and helps you achieve your social media goals.
Benefits of Social Media Management Tools
There are many benefits of using social media management tools. Perhaps the most obvious benefit is that they can save you a lot of time.
Managing your social media accounts can be time-consuming, especially if you are trying to post on a regular basis. Social media management tools can help you automate the process of finding and sharing content, so that you can spend less time managing your accounts and more time engaging with your audience.
Another benefit of social media management tools is that they can help you track your performance. Most tools offer some type of analytics feature that allows you to see how your posts are performing and identify which content is resonating with your audience. This information can be extremely valuable in helping you to adjust your strategy and create more effective content.
Overall, social media management tools can help you to be more efficient and effective in your social media marketing. When used correctly, they can save you time, help you to reach your goals, and improve your overall results.
Social Media Management Tools FAQs
What a social media marketing does?
A social media marketing tool helps businesses manage their social media accounts. It can be used to help with tasks such as scheduling posts, analyzing analytics, and engaging with followers.
How much do you pay a social media manager?
The cost of a social media manager will vary depending on the size of your business and the scope of your project. Social media management tools can save you time and money by helping you automate tasks, track your performance, and find relevant content.
How do I start a social media management account?
To start using a social media management tool, simply create an account and select the features that you need. Most tools offer a free trial so that you can try out the features before committing to a paid plan.
What is an example of a social media strategy?
An example could be creating a posting schedule to share timely and relevant content, using hashtags to reach a larger audience, or using analytics to track your results and identify which content is resonating with your audience.
Conclusion
Sprout Social is our top pick for social media management overall. It has powerful features and an intuitive interface that makes it easy to use. And at $89 per month, it’s a great value for the price.
Buffer is our best budget pick. It’s a bit more limited than Sprout Social, but it’s only $5 per month. And it still has all the essential features you need to manage your social media effectively.
Hootsuite is our pick for best social media analytics. Its Insights tool provides detailed analysis of your social media activity, and its Smart Inbox lets you see all your messages in one place.
